The Sales Tasks To Automate With AI, and the Ones I Would Never Automate
AI has changed the way B2B buyers research and make decisions and of course has…
Guillaume Larronde27 April 2026
Some of the most valuable lessons I learned in my career
Most of what I know about doing this job well, I learned by getting it…
Guillaume Larronde10 April 2026
Enterprise sales discovery: why understanding beats persuasion
Enterprise sales doesn't reward the rep who pitches hardest. It rewards the one who understands…
Guillaume Larronde25 March 2026
Your First Sales Hire in the Middle East: What SaaS Founders Should Know
Most international companies treat the first Middle East sales hire as a distribution decision. It…
Guillaume Larronde8 March 2026
Strategic vs Tactical Leadership: Why Great Leaders Need Both
Most leaders get promoted for being excellent at execution, then get handed a job that…
Guillaume Larronde20 February 2026
Why Your Best B2B Prospects Probably Won’t Reply to Your Cold Email
Your best prospects aren't ignoring your cold email because they're too senior or too busy.…
Guillaume Larronde3 February 2026
Why your US or European GTM strategy won’t work in the Middle East
A US or European GTM strategy won't transfer to the Middle East as it is.…
Guillaume Larronde18 January 2026
AI won’t replace salespeople. It will reshape the sales org chart
AI won't replace salespeople. It will reshape the organisation around them. The seats going first…
Guillaume Larronde2 January 2026