LinkedIn for recruitment consultants: 15 insider tips from ex-Linkedin employee
LinkedIn is usually treated as a candidate database by recruiters. It's obviously more than that.…
Guillaume Larronde8 October 2026
Scaling in the Middle East: the 7-level GCC revenue engine
Scaling in the Middle East means moving from heroics to systems. By year two or…
Guillaume Larronde22 September 2026
Top 5 B2B Sales KPIs and Metrics by Role: From SDR to CRO
Most people in sales can tell you their own number without blinking. Ask them what…
Guillaume Larronde6 September 2026
Launching in the Middle East: your first 12 months of GCC sales
Your first 12 months in the Middle East aren't about scaling. They're about proving which…
Guillaume Larronde20 August 2026
What a best-in-class AI-native sales organization looks like, and my prevision for 2027
Most companies having adopting AI in their sales orgarganizations have bought AI tools done some…
Guillaume Larronde4 August 2026
B2B sales methodologies explained: MEDDPICC, SPICED, Challenger and more
There's no single best B2B sales methodology in 2026. MEDDPICC, SPICED, Challenger, SPIN, Sandler and…
Guillaume Larronde18 July 2026
Middle East go-to-market strategy: preparing a GCC entry
A Middle East go-to-market strategy starts with evidence, and the office comes last. Before you…
Guillaume Larronde2 July 2026
What I’ve Learned About Building High-Performing Sales Teams
A high-performing sales team is a system, and building it is the manager's job. I…
Guillaume Larronde15 June 2026
From cold outreach to warm conversations: B2B prospecting in 2026
Cold outreach isn't dying. Generic outreach is. The reply-rate collapse everyone blames on the channel…
Guillaume Larronde30 May 2026
Middle East GTM playbook for B2B SaaS companies (2026)
This Middle East GTM playbook is for B2B SaaS companies that want revenue in the…
Guillaume Larronde13 May 2026