Ideas & Writing

Lessons, observations and practical ideas from more than two decades working across B2B sales, SaaS, GTM and international markets.

There's no single best B2B sales methodology in 2026. MEDDPICC, SPICED, Challenger, SPIN, Sandler and…

A Middle East go-to-market strategy starts with evidence, and the office comes last. Before you…

A high-performing sales team is a system, and building it is the manager's job. I…

This Middle East GTM playbook is for B2B SaaS companies that want revenue in the…