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Ideas & Writing

Lessons, observations and practical ideas from more than two decades working across B2B sales, SaaS, GTM and international markets.

Strategic vs Tactical Leadership: Why Great Leaders Need Both Leadership

Strategic vs Tactical Leadership: Why Great Leaders Need Both

I recently came across an interview with Simon Sinek where he made an interesting observation…
Guillaume Larronde
Guillaume Larronde1 September 2026
Entering the Middle East: A GTM Playbook for B2B SaaS Companies GTM

Entering the Middle East: A GTM Playbook for B2B SaaS Companies

Guillaume Larronde
Guillaume Larronde1 August 2026
Why Your Best B2B Prospects Probably Won’t Reply to Your Cold Email Sales

Why Your Best B2B Prospects Probably Won’t Reply to Your Cold Email

Guillaume Larronde
Guillaume Larronde15 July 2026
The Career Lessons I Wish I Had Learned Earlier Career & Life

The Career Lessons I Wish I Had Learned Earlier

Guillaume Larronde
Guillaume Larronde2 July 2026
From Cold Outreach to Warm Conversations: Rethinking Modern B2B Prospecting Sales

From Cold Outreach to Warm Conversations: Rethinking Modern B2B Prospecting

Guillaume Larronde
Guillaume Larronde1 June 2026
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Popular Posts

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Guillaume Larronde

B2B Sales · SaaS · GTM
Dubai, UAE

T: +971 (0)55 2000 613

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